sell, sell, sell!

There are several rhetoric strategies used in the hamburger helper advertisement.

One strategy is narration. The mom is stuck fixing dinner for her famished family. She has no clue as to what she should prepare for dinner. Almost giving up, the hamburger helper hand appears in her kitchen! The mom makes the hamburger helper dinner and her family happily chomps away at the cheesy noodles and cooked hamburger.

An illustration is also applied to this commercial. The product's mascot the white hand or glove, is showed throughout the entire commercial. This reiterates the product's witty slogan: 'hamburger helper helped her hamburger helped her', which is also accompanied by a catchy jingle. The screen zooms in on the hamburger helper box and the hand at the end of the thirty second commercial.

I would say that the cause and effect is the primary rhetorical strategy in this advertisement. The cause is the mom fixing hamburger helper meal. The effect is the happy normal family at the dinner table. This can suggest that by using the product hamburger helper, it can create a normal family moment of happiness, union, and smiles at the dinner table.

Analogy is also used in the selling scheme. It is rather difficult to make food smell and taste good on TV, so the commercial shows the noodles extra cheesy and the final product steaming in the pan. The people eating it also look like they enjoy the food.

The process, or the demonstration of the product is in the commercial as well. The hamburger helper hand whirls around as the food is being made. First the meat is cooked in the pan and then, quite simply, the noodles are added and the cheesy noodles and hamburger are ready to eat!

Overall, even in just one commercial there are multiple strategies to get the viewer to want and buy the product including the ever delicious and delightful hamburger helper.